The PEKEMA Foundation Scholarship was established in 2024 by the Association of Malay Vehicle Importers and Traders of Malaysia (PEKEMA) as an initiative to support outstanding students from the B40 income group in pursuing their studies at Universiti Putra Malaysia (UPM). The scholarship is sponsored by PEKEMA, with the contribution presented by its President, Datuk Haji Mohamed Nazari Bin Noordin. Applications for the PEKEMA Foundation Scholarship are open for the 2024/2025 academic session.